Taro Brand print and web ads
Taro Brand print and web ads for my CM 351 course at UH West Oʻahu.
I used Adobe Illustrator and Photoshop to create these print and web advertisements for Taro Brand poi, and I used fonts I found on Google. The images I used were also found through Google search.
For the first of the Taro Brand ads that I created, I played on the phrase/song "Fish and Poi." I don't really care for poi (nor do I eat fish, but I'm working on it), despite being part Hawaiian, but I know that fish and poi are staples for locals. If I could, I'd add an image of fish and poi instead of having a purple background, but I couldn't find one that suited this ad.
For the second ad, I wanted to target parents. Poi has some really great health benefits that has been passed down by generations of families in Hawaiʻi. As a baby, I was fed poi, and even my parents as babies, were fed poi.
For the web ads, I also wanted to convey the history and importance of poi in Hawaiʻi's families. I created flashy gifs since web ads can be more interactive than print ads.
