Jelly Belly's Paradise Pop print ads
Jelly Belly print ads for my CM 351 course at UH West Oʻahu.
The Paradise Pop campaign was a group project, where I was the copywriter, and my partner was the art director. We decided to create a soda called Paradise Pop made by Jelly Belly that would be exclusively found in Hawaiʻi.
I drew up a logo based on Jelly Belly's logo and executed it in Adobe Illustrator. We used this logo for our soda labels, which can be seen in the ads below.
My goal with these ads was to entice the audience with an image of paradise and familiar flavors. I wrote all the copy and designed the layout for the three print ads. The photographs for the print ads were taken by my partner.
